UI
I went into the project understanding the UI needed some tweaking with a cleaner look. The owner of the shop is less worried about branding at this point and more interested in the visual functionality and easier future iterations.
UX
The owner requested an overhaul of the UX design, the site was not created with design thinking from the start. There is no strong visual hierarchy. It was also quickly apparent and confirmed by the owner the ordering system needed updating - it was one, long, alphabetical list of items that a user would need to scroll through, rendering it difficult to use.
Tiny Shop Grocer
A small, brick and mortar, zero-waste dry goods service needed a refresh with it’s web presence and a more pleasant experience for it’s users to order online and in-store at a kiosk. The store highlights organic and vegan options. This case study showcases the beginning steps to a more functional UX/UI design.
Challenge
Empathize and Define
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I needed to strengthen the color scheme and design a more efficient ordering system. Tiny Shop was looking at a one week turnaround for an initial draft of a shopping page.
UX/UI
Took a quick look at some similar products, attempting to find out if they had any similarities that would be worth incorporating into Tiny Shop, or some sort of SOP that would be worth taking a dive into.
Solution
Ideation
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